BRAND KIT · v1.1

AlignLane brand kit

Logo, three themes, type, icons and language. Category: Shared delivery layer. Brand direction: Lane Axis.

Logo

The Lane Axis mark (four lanes converging on one axis) with a Geist Semibold wordmark, tracking −0.045em at display sizes, −0.035em at UI sizes. Don't recolor outside indigo / white / ink, stretch, rotate, add effects, or write "Alignlane" / "Align Lane".

AlignLane

Download the app icon (PNG) · Mark (SVG)

Color & themes

One brand accent — Lane Indigo #5A65F2 — across three themes. Indigo = brand / host side · amber = partner / waiting · green = done / import · red = blocked / overdue.

Darkdark (default)Graphite with a blue cast — the original Lane Axis look

LightlightWarm paper white, ink text, same indigo

MidnightmidnightNeutral near-black, hairline borders, maximum focus

Typography

Geist for everything; Geist Mono for IDs, URLs, eyebrows, data and code. Headlines are tight (−0.04 to −0.05em), body is untracked.

Display · 600 · −0.05emOne shared view.

H2 · 600 · −0.04emKeep your tools.

Body · 15/400Only shared tasks enter the board projection.

Mono · 13/400AL-121 · alignlane.app/teamw2s

Iconography

Material Symbols Outlined, weight 300, rendered as inline SVG. 16–20px in UI, 24–26px in marketing. Icons inherit text color.

view_kanban

view_list

view_timeline

dashboard

visibility_lock

link

move_to_inbox

graphic_eq

notifications_active

task_alt

hourglass_top

block

webhook

handshake

auto_awesome

skillet

Voice & language

Plain, calm, specific. Short sentences. Honest labels ("import" until sync ships). Accountability labels pair company and role: Waiting on teamW2S - Agency · Waiting on Acme - Client.

Avoid	Use	Why
Marketing audience	Agency / Client	Launch ICP language for website, SEO, pricing and sales
Product roles	Host / Partner / Shared	Neutral permission and data semantics inside the app
Neutral documentation	Partner	Use where setup instructions should work across agencies, consultancies and vendors
Client portal	Shared delivery layer / shared lane	Do not position AlignLane as a generic portal
Client task	Partner-owned task (in app)	Ownership without hard-coding the commercial relationship
One-click sync	Import / Live / Coming soon / Roadmap	Honest lifecycle labels build trust

Stop translating project tools into client status updates.One shared view. Both teams aligned.Stop asking for status.Share progress, not your internal process.What changed? What is blocked? Whose move is it?Transcripts create proposals. People create commitments.You keep the internal system. They get the delivery view.